When turning on the TV, I am often overwhelmed with the hefty variety of channels I am provided with. There are so many options of what to watch and when to watch it. This cycle is repeated with not only radio stations, but newspapers and the Internet as well. The vast amounts of mediums provided in today’s society creates a division between the audiences. In the past, people only had one or more sources of media that everyone watched in order to be connected. The lack of variety provided a sort of community within that group of people because of the fact that they were exposed to the exact same information. When my mom was growing up only one house out of the entire neighborhood owned a television set, instead of today in which every house owns a TV. When a show was going to play, the entire neighborhood would go over to the house and everyone would watch the show together. When someone became famous, their name was known. Their fame continued for long periods of time, because viewers had fewer outlets to split their time and attention. This is the reason that it is now more difficult for stars to stay in the spotlight- because there are so many more options. Often when I hear a song on the radio I know all the words because I hear it so often, yet if I asked I couldn’t tell you the name of the artist. Fast-forward one week, and the number one hit song is replaced with a new one that sounds alike.

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